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Brand relationship
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31	This time it’s personal: from consumer to co-creator In this report 1. Executive summary Add to Reading List Source URL: www.ey.com Language: English - Date: 2015-07-27 23:26:49 Marketing Professional studies Brand management Business Customer experience management Brand loyalty Touchpoint Consumer behaviour Targeted advertising Customer relationship management Customer experience Market segmentation
32	Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but need greater confid Add to Reading List Source URL: www.nielsen.com Language: English - Date: 2013-11-25 04:17:13 Brand management Communication design Marketing Consumer behaviour Internet marketing Click-through rate Online advertising Brand awareness Nielsen Online Advertising Touchpoint Brand
33	PDF Document Add to Reading List Source URL: www1.janrain.com Language: English - Date: 2015-07-18 22:53:34 Federated identity Janrain Relationship marketing Brand Permission marketing Engagement Dialogue marketing Engagement marketing Marketing Business Internet marketing
34	CASE STUDY DOLLS KILL DEVIATES FROM TRADITIONAL ANALYTICS: JIRAFE COMMERCE INTELLIGENCE HELPS IR 1000 BRAND GROW For the “misfits” and “miss legits", Internet Retailer 1000 brand, Dolls Kill is an online fashi Add to Reading List Source URL: jirafe.com Language: English - Date: 2015-06-03 14:37:41 Electronic commerce Merchandising Customer Inventory Business intelligence Business Marketing Customer relationship management
35	Data, BIG and SMALL…that’s Collecting, Protecting and Profiting from Big and Small Data Add to Reading List Source URL: www.retailing.nl Language: English - Date: 2013-11-25 07:42:33 Electronic commerce Personalized marketing Loyalty business model Direct marketing Brand loyalty Customer satisfaction Internet marketing Relationship marketing Database marketing Marketing Business Business models
36	ENTRY GUIDELINES AWARDS NIGHT 13 AUGUSTPM TILL LATE About the Awards Add to Reading List Source URL: lighthousemedia.com.sg Language: English - Date: 2015-05-12 02:38:08 Integrated marketing communications Relationship marketing Loyalty program Loyalty marketing Co-creation Brand Direct marketing Customer engagement Engagement marketing Marketing Business Strategic management
37	$595 WWW.EVENTMARKETING.COM EMI STRATEGIC INSIGHTS REPORT: Add to Reading List Source URL: www.evalu8pro.com Language: English - Date: 2010-06-16 15:24:25 Communication design Graphic design Word-of-mouth marketing Word of mouth Sponsor Brand Relationship marketing Youth marketing Ambush marketing Marketing Business Advertising
38	Portrait of business colleagues holding each other and laughing Add to Reading List Source URL: www.eventmarketing.com Language: English - Date: 2012-04-17 11:18:18 Business Brand Relationship marketing Societal marketing Engagement marketing Marketing Communication design Graphic design
39	Journal of Marketing Management December 2014, Vol. 2, No. 3 & 4, ppISSN: Print), Online) Copyright © The Author(sAll Rights Reserved. Published by American Research Institute for Add to Reading List Source URL: jmm-net.com Language: English - Date: 2015-02-16 18:05:06 Consumer behaviour Relationship marketing Customer Market segmentation Brand Business marketing Societal marketing Brand equity Marketing Business Sales
40	Friends of Olympia Farmers Market Sponsorship Toolkit A sponsorship insinuates something more akin to a 1-sided relationship; the sponsor gives money in the hope for more customers or being associated with a positive cau Add to Reading List Source URL: www.wafarmersmarkets.com Language: English - Date: 2015-02-25 19:49:00 Graphic design Business Sponsor Brand Ambush marketing Marketing Advertising Communication design

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